When we are writing code for a product’s MVP, one of our core techniques is experimentation. We’ve found that frequent experimentation leads us to the quickest, most cost-effective way to dial in a product’s feature set.

Jeff Bezos, Founder of Amazon, says, “Our success at Amazon is a function of how many experiments we do per year, per month, per...


One important principle to apply when building amazing software applications is cultivating a QA Mindset while developing your product. I’m not sure where I first heard this mentioned, but Rand’s post on the subject stuck with me. The QA Mindset. If you haven’t read it, make a point to do so.

What is QA?

First, let’s cover the basics of what...