When Lindsey Love Jenks, founder & CEO of Macrostax, first contacted us she was frustrated with the “fiasco” left by previous developers. Their attempt at her revolutionary nutrition app with a unique algorithm that sets it apart from the competition, caused a slew of problems that left users dissatisfied and Lindsey disappointed. This project had many of the classic symptoms of a rescue project:
- Struggling to get the product where it should be
- Burning through a significant budget
- Running months behind
We wrote a case study about how we rolled out an entirely new UI that got the product to work, immediately reduced churn, helped Macrostax hire an in-house developer – and most importantly – restored Lindsey’s confidence in her app:
It’s been a completely different experience working with Haught Codeworks than our previous agency. I’m grateful I found them, and they’ve been able to pick up the pieces and get me to a place where I should have been months ago. I finally feel more confident moving forward, bringing new people on and building new features. This new version makes me really excited for the future.
Read the whole case study here: Macrostax Case Study